"Tool & Objective and contribution to project impacts";"Target Audience and (Impact)";"Monitoring tools and impact indicators" "Project website - Inform and engage interested parties through provision of general project information, results, developments and outcomes with linkages to social media channels; promote increased media visibility to encourage network growth and focus on improved data availability.";"All (1,2,5)";"Google, YouTube, Facebook and Twitter analytics. Statistics for website traffic, page visits, link requests and downloads etc. Number of downloads, subscribers, users, communication exchanges and emails. KPI: 25 % average increase in web traffic per year." "Provision of information (announcement of significant project results) about on-going events, project outcomes and related activ- ities tailored to targeted audiences by:Social network profiles on Facebook, Twitter, LinkedIn, You Tube, Slideshare;Newsletters and activity on social media;Posters and leaflets and flyers for promotion of the project (aims and activities) and its outputs (results and developments);Video - Promotion of the project (aims and activities) and video explaining its outputs (results and developments);Coordinated press releases to increase media visibility.";"All (2 3, 4)";"Number of posts; number of re-tweets (Twitter); number of followers and “likes”; number of press release views; number of people who’ve watched and shared project videos. KPI: Two tweets per week from the BiCIKL Twitter profile and 3-5 retweets per week of posts related to the BiCIKL activities; 1 original tweet per week related to BiCIKL from each project partner’s Twitter account;  2 retweets per week related to BiCIKL activities from each project partner’s Twitter account; number of Twitter followers: 100 (first year), 250(second year) 400 (third year); 25 % av- erage increase in likes and web statistics per year."