JOBS;PAINS;GAINS "Publish high-quality contentCareer advancementFinancial returns - surplus/profitChecking for conflicts of interestProfessional reputation";"Demands of fundersFinding qualified people/ contentNot getting a paper/ authorCosts/ inefficienciesPiracy / Sci-hubReproducing scientific experiment";"Better quality contentStreamlined costs/ workflowsArticles are found by researchersBetter data/ metricsEnhanced social/ professional networkIdentification of contributors, funders & affiliations" "In addition, this audience had other drivers including:" "JobsCurating content retractions / revisionsAccepting / rejecting manuscriptsAuthor guidelines / journal policies";"PainsToo much administrivia - screens & fields to fill outChanging technologyChanging science/ researchToo many standards/ organizationsFinding qualified editorsFinding reviewersCan’t find related content";"GainsHigher journal impact factorFind better reviewersIncreased citations/ altmetricsBetter scienceIdentifications of institutionsIdentification of & for fundersConnections to peripheral science disciplinesConnections to relevant dataAdvanced attribution"